OVS ❤️ friends is the OVS Loyalty Program that allows you to access benefits, offers and dedicated promotions. By making purchases you earn Heart Points (1INR = 1 Heart Point) and you get growing privileges.

Joining is easy – just sign up for your free OVS ❤️ friends card at the till in store.

Every time you shop in store using your OVS ❤️ friends card, or log in to your account on ovs.in linked to your card, you’ll earn 1 Heart Point for every ₹1 spent.

The balance displayed in your profile shows only the Heart Points you’ve earned within your current level. Once you move up a level, the points used to reach that level are no longer displayed — they’ve already been counted. So what you see is only the progress you’ve made since entering your new level.

To move up:
from Easy (Level 1) to Super (Level 2): 5000 Heart Points

From Super (Level 2) to Top (Level 3): 25000 Heart Points
From Easy (Level 1) directly to Top (Level 3): 30000 Heart Points

These points are not deducted or deleted – they’re simply no longer visible in your balance, which only reflects your progress in the current level.

Yes. Heart Points are valid for 12 months from the date you enter a new level. At the end of this 12-month period, any points earned within that level will expire. Want to keep your level? Find out how by reading the question “How do I keep my current level?”.

As an OVS ❤️ friends member, you get access to a range of exclusive benefits based on your level
  
  Welcome Gift
  10% off, with no minimum spend — valid for 3 months from sign-up.
  
  Discount coupons
  ₹500 off a minimum spend of ₹4,999 — valid for 3 months from issue date. Earned for every 5000 Heart Points collected in Super (Level 2).
  ₹800 off a minimum spend of ₹4,999 — valid for 3 months from issue date. Earned for every 5000 Heart Points collected in Top (Level 3).
  
  Extra 25% off
  Issued for every 30000 Heart Points collected in Top (Level 3).
  
  Birthday Discount
  Valid from 7 days before to 7 days after your birthday:
  10% off for Easy (Level 1)
  15% off for Super (Level 2)

  20% off for Top (Level 3)
  
  Benefits are unlocked based on the Heart Points you earn within your current level. You have 12 months to collect the points you need to keep your level or move up.

The OVS ❤️ friends programme has 3 levels:
  
  Easy (Level 1)
  Super (Level 2)
  Top (Level 3)
  
  To move up a level, you’ll need to collect a specific number of Heart Points within your current level:
  
  • 5000 Heart Points in Easy (Level 1) → move to Super (Level 2)
  • 25000 Heart Points in Super (Level 2) → move to Top (Level 3)
  • 30000 Heart Points in Easy (Level 1) → jump straight to Top (Level 3)
  
  You have 12 months from the moment you enter a level to collect the points needed to maintain it or move to the next level.

You have 12 months from the date you enter a level to collect the Heart Points needed to keep it:
  - Super (Level 2): 5000 Heart Points
  - Top (Level 3): 25000 Heart Points
  
If you don’t reach the target within 12 months, you’ll drop to the level below. You’ll never drop more than one level at a time.
  
  Your Heart Points balance may also show as negative — for example, if you make a return. In that case, you’ll first need to recover the missing points, and then collect enough to meet the target for your level. Example: if you’re at Super (Level 2) with -20 Heart Points and want to stay there, you’ll need to earn 120 Heart Points in that level.

Yes. The OVS ❤️ friends ₹500 discount coupons (for Easy and Super levels) and ₹800 coupons (for Top level) are valid on a single purchase of at least ₹4,999. They can be used in store, by showing your OVS ❤️ friends card at the till. Coupons cannot be split across multiple purchases and cannot be combined with other coupons, sale items, or current promotions.
The birthday discount of 10%, 15% or 20% — depending on your level — has no minimum spend. It is valid for a single in-store purchase only, by presenting your OVS ❤️ friends card at the till. Birthday discounts can be combined with sale items, but not with promotional products or OVS ❤️ friends discount coupons.

Discount coupons cannot be combined with each other or with any other current offers, including pre-sales and sales.
The birthday discount can be used during sales, but not with promotional items or other OVS ❤️ friends discount coupons.

The extra 25% discount is available to members in the Top level (Level 3). Every time you collect 30000 Heart Points within the Top level, you’ll receive an extra 25% off coupon. For example: if you earn 60000 Heart Points in Top, you’ll get two extra 25% off coupons. There’s no minimum spend required, and each extra discount is valid for 3 months from the date it is issued.

If you return a purchase, the Heart Points earned from that transaction will be deducted from your balance in the current level. If this brings your balance below the threshold required to maintain your level, you will stay at the same level, but your Heart Points balance will show as negative.
If you used a discount coupon and the return is for the entire purchase, the coupon will be reissued with the same conditions and a new expiry date. If the coupon used was a birthday discount, it will be reissued and valid for 15 days from the reissue date. If the return is partial, the coupon will not be reissued.

It is possible that the Heart Points balance is negative, e.g. after a return. Your Heart Points balance may be negative — for example, after returning an item. In this case, you’ll first need to make up the points you lost, and then earn enough to reach the target for the next level